### Why productivity SaaS choose Cello

##### All-In-One Platform

### Unified
User referrals, partner referrals, and community champions - all managed in one system designed for fast-growing productivity platforms.

##### Integrated Experience

### In-Product
Embed Cello directly into your workflows, templates, and collaborative surfaces - perfect for PLG tools where sharing is part of the product.

##### Outsource Your Work

### Automated
Cello automates payouts, fraud checks, KYC, and compliance so your team can focus on product - not referral ops.

### Referrals bring us paying customers at one-tenth the cost of paid ads.
Discover how Softr used Cello to launch a referral program, converting users into customers at 10x lower CAC than paid ads.

### How Cello helped Typeform achieve a 27.2% sharing rate through Cello
Learn how Typeform gradually rolled-out their referral program and achieve sharing rate of more than 27%.

### Butter manages to skyrocket conversion rate with Cello
Cello helped Butter launch a positive growth channel and effectively tackle the challenge of skyrocketing ad costs.

## Don’t just take our word for it

Hear from our delighted customers about their experience using Cello.

"We had a frictionless setup and are seeing promising results. Cello efficiently and quickly helped us set up and experiment upon an important growth loop."

Linus Hallberg, Senior Product Manager

[Learn more about Typeform's success story](https://cello.so/customers/typeform/)

"Super fast and easy to set it up. Really straightforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind, and experienced team. A real joy to work with them"

Raphael Allstadt, Co-Founder & CEO

[Learn more about tl;dv's success story](https://cello.so/customers/tldv/)

"Cello boosted our referral program with their integrations, automated payouts, and smart notifications."

Anthony Hanbury-Williams, Growth Lead

[Learn more about veed's success story](https://cello.so/customers/veed/)

"Smooth onboarding and user-friendly interface were the main selling points for Cello. Our users love the ease of use the most. We love to have an additional high ROI, scalable growth channel!"

Patrick Andrae, CEO

[Learn more about Smoobu's success story](https://cello.so/customers/smoobu/)

##### More customers

## Discover success stories across SaaS

[Explore all success stories](https://cello.so/customers/)

##### Guides

## How to get started with B2B Referral programs?

Interested in growing word-of-mouth but unsure where to start? We collaborated with Kyle Poyer (Growth Unhinged/OpenView) to create the most comprehensive, step-by-step referral program best-practices guide.

[Read your guide to B2B referrals](https://cello.so/complete-guide-to-your-b2b-referral-program/)