# Why SaaS companies choose Cello for their user referral programs

Cello is the easiest way to add a referral program to your SaaS product in hours.

## Integrated Experience

### Seamless

Cello integrates directly into your product experience with just a few lines of code. Your users will love sharing right at their fingertips.

### Outsource your Work

### Automated

Cello allows you to automate referral payouts, handling all KYC, compliance, and fraud detection. Simplify sharing and remove the stress.

### Effortless Sharing

### Engaging

Make sharing effortless for your users by integrating a referral program directly into your website. Boost referrals with engaging notifications and recurring rewards.

### Unleash your word-of-mouth

## How Cello scales your product

Integrate user and affiliate referrals for maximum impact and growth.

### Seamless integration and management

Enjoy a hassle-free 4-hour setup, seamless integrations with a flexible SDK, and secure, scalable performance designed to grow with your business.

### Simplify sharing

Keep referrers engaged with personalized notifications, real-time updates, reliable recurring payments, and effortless sharing of referral links and content.

### Improve your referral program

Gain comprehensive insights with detailed statistics, easily modify and optimize campaign settings, and benefit from tailored recommendations to enhance performance and achieve maximum growth.

### Automate your work

Delegate complex KYC and compliance tasks to Cello, implement automated referral payments, and free up time and resources for strategic initiatives and core business activities.

## The power of user referrals

~0hr

dev time needed

0.0%

avg. free-to-paid conversion rate

0%

avg. annual user-to-customer conversion rate

## Don’t just take our word for it

Hear from our delighted customers about their experience using Cello.

“Super fast and easy to set it up. Really straightforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind, and experienced team. A real joy to work with them”

Raphael Allstadt, Co-Founder & CEO

"We had a frictionless setup and are seeing promising results. Cello efficiently and quickly helped us set up and experiment upon an important growth loop."

Linus Hallberg, Senior Product Manager

"Cello boosted our referral program with their integrations, automated payouts, and smart notifications."

Anthony Hanbury-Williams, Growth Lead

"Smooth onboarding and user-friendly interface were the main selling points for Cello. Our users love the ease of use the most. We love to have an additional high ROI, scalable growth channel!"

Patrick Andrae, CEO

## Learn more about user referrals

[Complete Guide to your B2B Referral Program](https://cello.so/complete-guide-to-your-b2b-referral-program/)

#### [7 Psychological Drivers of Referral Behavior to Accelerate B2B Growth](https://cello.so/incentives-for-b2b-saas-referral-programs/)

#### [Building a habit – Interplay between product & UX for successful B2B user referral program adoption](https://cello.so/product-and-ux-for-b2b-user-referral-program-adoption/)