# Partner Referrals

Set up a partner referral program for free - and turn your partners into a scalable revenue channel.

## Trusted by top companies and millions of users

### Why SaaS companies choose Cello for their partner referral programs

Cello is the easiest way to add a partner referral program to your SaaS product in hours.

##### Tiered Rewards
### Flexible

Cello offers the opportunity to create multiple partner campaigns - whether you want to create tiered reward systems, or just incentivize affiliates with tailored rewards, we've got you covered.

##### Outsource your Work
### Automated

Cello allows you to automate referral payouts, handling all KYC, compliance, and fraud detection. Simplify sharing and remove the stress.

##### Free to start
### No upfront costs

Unlike most partner referral tools, Cello is free to get started. You only pay as your referral ARR grows - so the channel proves itself before you spend anything.

##### Unleash your word-of-mouth
## How Cello scales your product

Integrate user and partner referrals for maximum impact and growth.

### Easy setup, multiple campaigns

Integrate partner referrals with Cello effortlessly, design multiple reward campaigns, and efficiently manage partners from your client portal to enhance engagement and referral growth. And you can get started for free.

### Partner portal

Provide partners with a dedicated portal, enabling easy access to resources, referral links and immediate rewards; offer comprehensive analytics to monitor and optimize referral performance.

### Track your partners' performance

Access detailed reports and analytics to evaluate your partner program's performance, monitor individual affiliate performance, and experiment with different strategies to maximize impact and efficiency.

### Onboard partners in minutes, not days

Add partners individually, then assign them to the right campaign instantly. Run different reward structures for different partner types - affiliates, influencers, resellers - all from one place. No manual setup, no back-and-forth.

### Automate your work

Delegate KYC and compliance tasks to Cello, implement automated referral payments, and free up time for strategic initiatives and core business activities.

### Give partners everything they need to sell

Upload guides, videos, and program details directly to your partner portal. Partners get instant access to resources, referral links, and reward info - so they can hit the ground running without chasing you for materials.

## Don’t just take our word for it

Hear from our delighted customers about their experience using Cello.

> "Super fast and easy to set it up. Really straightforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind, and experienced team. A real joy to work with them"  
>  — Raphael Allstadt, Co-Founder & CEO  
> [Learn more about tl;dv's success story](https://cello.so/customers/tldv/)

> "We had a frictionless setup and are seeing promising results. Cello efficiently and quickly helped us set up and experiment upon an important growth loop."  
>  — Linus Hallberg, Senior Product Manager  
> [Learn more about Typeform's success story](https://cello.so/customers/typeform/)

> "Cello boosted our referral program with their integrations, automated payouts, and smart notifications."  
>  — Anthony Hanbury-Williams, Growth Lead  
> [Learn more about veed's success story](https://cello.so/customers/veed/)

> "Smooth onboarding and user-friendly interface were the main selling points for Cello. Our users love the ease of use the most. We love to have an additional high ROI, scalable growth channel!"  
>  — Patrick Andrae, CEO  
> [Learn more about Smoobu's success story](https://cello.so/customers/smoobu/)

## Resources

## Learn more about affiliate referrals

#### [Complete Guide to your Affiliate Program for B2B SaaS](https://cello.so/ultimate-guide-to-affiliate-referral-programs-for-b2b-saas/)

Learn how to get started with affiliate referral programs for B2B SaaS. Understand if affiliate ...

#### [The 4 Referral Program Categories for B2B SaaS (2025 Guide + Examples)](https://cello.so/4-categories-of-referral-programs-for-b2b-saas/)

Learn how to get started with referral programs for B2B SaaS. Understand what type of referral ...

#### [B2B Referral Program KPIs (2023)](https://cello.so/b2b-referral-program-kpis-2023/)

Dive into the world of B2B referral program KPIs & benchmarks. Explore successful program ...