# Why SaaS companies choose Cello over Impact Advocate?

Cello is the easiest way to add user & partner referral programs to any SaaS product within hours.

##### Frictionless

### Native In-Product Experience

Cello embeds directly into your web and mobile apps so users never leave your product. This removes friction and drives significantly higher adoption from your customer base.

##### Viral

### Compounding Growth Loop

Turn your entire user base into a growth engine rather than just managing a list of professional partners. Cello automates the in-app nudges that transform customers into advocates, creating a cycle that lowers your CAC.

##### Worry-Free

### Global Compliance

Cello acts as your Merchant of Record, automating tax compliance, KYC, and fraud detection globally. Eliminate administrative overhead and legal risk while we handle complex payouts for you.

## How does Cello stack up against Impact Advocate?

Compare Cello vs. Impact Advocate to see why leading companies trust our proven referral system.

- **Payout commission fees**  
- **Gated features for higher pricing tiers**  
- **No personalized landing page for new users**  
- **No default notification journey, no in-app notifications**  
- **Support for US tax reporting only**  
- **Design & dev effort needed to fit referral widget into UX**  
- **Overall metrics, no breakdown per conversion step**

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- **Zero payout fees**  
- **All features for all tiers**  
- **Personalized landing page for new users**  
- **Multi-touch notification journey**  
- **International support for tax reporting**  
- **No design & dev effort needed to fit referral widget into UX**  
- **Detailed analytics per each conversion step**

##### Success Stories

## How Join achieved 11% monthly additional revenue growth via referrals

[Read Join's Success Story](https://cello.so/customers/join/)

## How to provide the best UX for my referral users?

Cello's user referral widget is directly embedded into your UX. The referral experience feels like part of your own product making referrals accessible and discoverable to your users.

## Why pay commission fees for every referral?

Cello takes care of all reward payments with zero commissions. Fully automated and in multiple currencies. For fast scaling, low maintenance, and full compliance.

## Don’t just take our word for it

Hear from our delighted customers about their experience using Cello.

> “Super fast and easy to set it up. Really straightforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind and experienced team. A real joy to work with them”  
> — Raphael Allstadt, Co-Founder & CEO  
> [Learn more about tl;dv's success story](https://cello.so/customers/tldv/)

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