## How Cello helped Typeform achieve a 27.2% sharing rate.

### Introduction
[Typeform](https://www.notion.so/Typeform-ecd186f32eb94e8387e30029c809038d?pvs=21) is an online platform that allows users to create engaging, interactive forms, surveys, and quizzes. Its focus is on user-friendly design, and its customizable interface makes it easy to collect data in a visually appealing and conversational manner.

Referrals have always been an important growth lever for Typeform. Previously, they used Partnerstack for their referral program but decided to switch to Cello to enhance the user experience. By integrating Cello, they were able to significantly reduce the friction of user sharing, as the software is directly embedded in their product.

## How did they succeed?

Typeform implemented Cello at the end of 2023, and its referral program’s success can be attributed to its well-thought-out strategy. Here’s what they did:

1. **Iterative Approach**: Typeform hosted a hackathon to roll out an initial MVP version, ensuring a quick go-live. They made data-driven improvements based on feedback to enhance their referral program.
2. **Go-to-Market Playbook**: They created a playbook that included dedicated emails, in-app messages, [social media posts](https://www.linkedin.com/posts/typeform-_new-when-friends-you-refer-sign-up-for-a-activity-7125897859937234944-ldUZ?utm_source=share&utm_medium=member_desktop), community engagement, and support articles.
3. **Champion for Growth**: Appointing a dedicated person to oversee the referral program helped maintain focus and monitor performance effectively.

### Moments of Delight
Typeform implemented Cello’s “Moments of Delight” feature to increase user engagement and participation in the referral program, using targeted email follow-ups when specific milestones were achieved in surveys.

### Referee Landing Page
Typeform created a [customized landing page for referees](https://www.typeform.com/refer-a-friend/invite/?utm_medium=referrerlink&utm_source=typeform&utm_campaign=refer_a_friend_cello&productId=admin.typeform.com&ucc=Aho2pd2cZGI), resulting in a signup conversion rate of 12.7%.

### First-Level Menu Integration
Typeform strategically embedded the referral program’s sharing widget in the first-level menu, leading to a significant increase in user engagement and activity on the platform.

## The result?
By launching their referral program with Cello, Typeform reached a 27.2% sharing rate and improved signup conversion rates to 12.7%. These results show the effectiveness of their strategy in driving new user acquisition and engagement.