# How Cello helped Moss achieve 600% more referral ARR

## Summary:
Moss partnered with Cello in 2024 to boost its referral program and generate €100,000 in referral ARR. Several hurdles were faced with their previous referral program provider, which impacted scalability.

## The Challenges
- **Poor engagement**: Minimal interaction leading to very few conversions.
- **Integration issues**: Buggy Salesforce integration causing inefficiencies.
- **Manual effort**: Referral rewards managed manually via Amazon gift vouchers, leading to administrative hurdles.
- **Ineffective rewards**: Different countries required various types of vouchers, lacking the necessary compliance for monetary payouts.

## How did they succeed with Cello?
Moss revamped its referral program with Cello's collaboration.

### Core Features

1. **Custom Referral Launcher and Design**  
   Cello was integrated into Moss' menu, enhancing visibility with a modern widget design and intuitive reward structure.
   
     
   *Native in-product referral widget integration (Source: Cello)*

2. **Internationalization**  
   The referral widget supported English, German, and Dutch languages for diverse user engagement.

3. **Seamless Salesforce integration**  
   Automated syncing of referral data minimized maintenance efforts.

4. **Fast onboarding and implementation**  
   Implementation completed in 2-3 weeks.

### GTM and continuous growth experiments
Moss, in collaboration with Cello, optimized their referral strategy.

- **In-App and email notifications via Intercom**  
  Increased awareness and engagement, boosting activation rate from 2.8% to 9.8%.
  
    
   *Referral program announcement email (Source: Moss)*

- **Dedicated landing page**  
   Optimized with personalized banners for different user segments.
   
     
   *Referral landing page version 1 (Source: Moss)*
   
     
   *Referral landing page version 2 (Source: Moss)*

- **Optimized reward and growth system**  
   Increased referrer reward from €600 to €1,000, enhancing activation and sharing rates significantly.
   
     
   *Continuous referral program improvements (Source: Cello)*

## The result?
- **Activation rate**: Increased by 18% in two months.
- **Year-over-year growth**: 250% in customer logo acquisition (2023 vs. 2024).
- **Referral ARR growth**: 650% over the same period.
- **Lower CAC**: 50% compared to other channels.

## Summary of Benefits
- **Ease of use**: Reduced manual effort.
- **Scalability**: Multilingual and automated solutions.
- **Enhanced user satisfaction**: Streamlined referral process.

With proven engagement and scalability results, Cello became an essential partner in Moss’ growth journey.